Demystifying Click Rate vs. Click-Through Rate – Plus 4 Actionable Tips to Improve Them
Learn the difference between click rate and click-through rate (CTR) in email marketing, and discover how to use these metrics to optimize your campaigns.
Beyond Vanity Metrics: KPIs for Measuring Email Marketing Success
Crunch the numbers and discover the Key Performance Indicators (KPIs) essential for gauging your email’s progress and success.
Introduction to Open Rates in Email Marketing
Unlock the mystery of email open rates: How do they signal success and what makes an email irresistible to open?
