What is Click-to-Open Rate or CTOR in Emails? Plus 10 Tips for Improvement
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Learn how to measure and boost this CTOR to create more engaging emails that drive action and boost your bottom line.
What is Revenue Per Recipient (RPR) and Why Should You Keep an Eye On It
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Learn how to calculate, track, and improve your RPR with practical strategies. Discover why RPR is the most practical metric for measuring email marketing success.
Boost Your Email Marketing Conversion Rate: Tips, Formulas, and Best Practices
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Improve your email marketing conversion rate with these actionable strategies and industry benchmarks. Learn how to calculate your conversion rate, optimize your emails, and boost your campaign results.
Click Rate vs. Click-Through Rate: Understanding the Difference
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Learn the difference between click rate and click-through rate (CTR) in email marketing, and discover how to use these metrics to optimize your campaigns.
Beyond Vanity Metrics: KPIs for Measuring Email Marketing Success
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Crunch the numbers and discover the Key Performance Indicators (KPIs) essential for gauging your email’s progress and success.
Introduction to Open Rates in Email Marketing
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Unlock the mystery of email open rates: How do they signal success and what makes an email irresistible to open?