The Best Email Marketing Platforms of 2024
We Reviewed the Top 7 Platforms!
Ever since the boom of email around the 90s, it has been a tried and tested platform in which brands communicate with their audience. Now, the email marketing industry is projected to grow to be worth $24 billion by 2030.
This only means one thing: Email marketing is a timeless, foolproof, and effective way to keep your brand top of mind for your audience.
Since you clicked on this blog, you’re probably already weighing your options on the best email marketing platforms of 2024, and which would be best for your needs.
Good news. You’re in the right place.
What Is an Email Marketing Platform?
Before we dive in, let’s clarify what an email marketing platform is. In essence, an email marketing platform is a sophisticated software solution that empowers you to design, distribute, and monitor email campaigns with ease and efficiency. Think of it as the central hub of your email marketing strategy.
At this point, you may be asking yourself, “Do I really need an email marketing software?” The answer is a resounding yes, especially if your goals include fostering meaningful customer relationships, enhancing your brand’s presence, and driving revenue growth.
An email marketing platform is the backbone of your campaign strategy. Like a well-organized toolbox, it keeps all your email marketing essentials in one place, making it easier to craft compelling messages and track their performance.
Why Use an Email Marketing Platform?
Think of it like having a team of email marketing experts at your fingertips, 24/7.
With an email marketing app, you can:
Easily manage your email list
Say goodbye to messy spreadsheets and hello to a centralized database of your subscribers. An email marketing platform lets you segment your list based on things like demographics, interests, and behavior, so you can send targeted messages that really resonate.
Drag-and-Drop to create emails
No design skills? No problem! Most email marketing solutions come with a library of customizable templates that make it easy to create beautiful, on-brand emails. Just drag, drop, and customize to your heart’s content.
Automate your email campaigns
Set it and forget it? Not quite, but close. With an email marketing tool, you can create automated email sequences (or flows) that send the right message to the right person at the right time. Whether it’s a welcome series for new subscribers or an abandoned cart reminder for shoppers who left something behind, automation can save you time and drive serious results.
Track your success with detailed analytics
Want to know how your emails are performing? An email marketing service provider gives you access to a wealth of data, from open rates and click-through rates to conversion tracking and ROI. Armed with these insights, you can continually optimize your strategy and get better results over time.
Are you ready to dive in to the best email marketing platform of 2024?
- Klaviyo: Best for e-commerce businesses looking to scale
- Mailchimp: Best for beginners and small businesses
- ActiveCampaign: Best for advanced automation and CRM integration
- Omnisend: Best for omnichannel marketing campaigns
- Moosend: Best for agencies and large enterprises
- ConvertKit: Best for bloggers, creators, and digital product sellers
- Constant Contact: Best for nonprofits and event management
Top 7 Email Marketing Platforms Reviewed
With so many options out there, how do you choose the right email marketing solution for your business? Don’t worry, we’ve got you covered. Here’s a review of the top 7 email marketing platforms to help you make an informed decision.
1. Klaviyo
Klaviyo is an email marketing platform designed specifically for e-commerce businesses. With advanced segmentation, personalization, and automation features, Klaviyo helps you create targeted email marketing campaigns that drive sales and keep customers coming back for more.
Klaviyo’s user-friendly interface and drag-and-drop email builder make it easy to create stunning email campaigns, even if you’re not a marketing expert.
Features
- Advanced segmentation for targeted email marketing campaigns
- Personalization with dynamic content blocks
- Automated email flows for lead nurturing and customer engagement
- Seamless integration with major e-commerce platforms
- Detailed reporting and analytics to optimize performance
Klaviyo Pros & Cons
Pros:
- Advanced segmentation and personalization features
- Automated email flows for lead nurturing and customer engagement
- Seamless integration with major e-commerce platforms
Cons:
- Higher pricing compared to some competitors
- Steeper learning curve due to advanced features
- Primarily focused on e-commerce, may not be ideal for other industries
Klaviyo Pricing
Free: $0/month for 0-250 active profiles, 500 monthly email sends, 150 free monthly SMS/MMS credits (including applicable SMS carrier fees), and email support for the first 60 days.
Email: Starting at $45/month for 1,001-1,500 active profiles, 15,000 monthly email sends, mobile push notifications, 150 free monthly SMS/MMS credits (including applicable SMS carrier fees), and email and chat support.
Email and SMS: Starting at $60/month for 1,001-1,500 active profiles, 15,000 monthly email sends, mobile push notifications, 1,250 monthly SMS/MMS credits (including applicable SMS carrier fees), and email and chat support.
2. Mailchimp
Mailchimp is an all-in-one email marketing service provider with a user-friendly interface and extensive template library. Mailchimp makes it easy to create professional-looking emails that engage your audience and drive results.
Features
- Drag-and-drop email builder for easy campaign creation
- Automation workflows to streamline your email marketing
- A/B testing to optimize your campaigns for better performance
- Built-in CRM to manage your contacts and audience segments
Mailchimp Pros & Cons
Pros:
- User-friendly interface and extensive template library
- Affordable pricing plans, including a free option
- All-in-one marketing platform with additional features like CRM and landing pages
Cons:
- Limited automation capabilities compared to other platforms
- Segmentation options may not be as advanced as some competitors
- Some users report deliverability issues
Mailchimp Pricing
Free: $0/mo; limit of 500 contacts, email support for the first 30 days, limited reporting & analytics, no automated customer journeys, max of 1,000/mo or 500/day email sends.
Essentials: $13/mo for 500 contacts, 24/7 email & chat support, limited reporting & analytics, up to 4 journey points, 10X contacts monthly email sends.
Standard: $20/mo for 500 contacts, 24/7 email & chat support, reporting & analytics, up to 200 journey points, 12X contacts monthly email sends, admin features.
Premium: $350/mo for 10,000 contacts, phone & priority support, reporting & analytics, up to 200 journey points, 15X contacts monthly email sends.
3. ActiveCampaign
ActiveCampaign is one of the most popular email marketing services known for its visual automation builder and advanced segmentation features. It helps you create personalized campaigns that build lasting customer relationships by sending targeted, relevant messages to your audience.
Features
- Visual automation builder to create complex workflows easily
- Conditional content blocks to personalize email content
- Site tracking and event tracking to monitor subscriber behavior
- Predictive sending and machine learning to optimize delivery times and improve engagement
ActiveCampaign Pros & Cons
Pros:
- Visual automation builder for creating complex workflows
- Advanced segmentation and personalization features
- Predictive sending and machine learning capabilities
Cons:
- Higher pricing compared to some competitors
- Steeper learning curve due to advanced features
- Some users report slow loading times and occasional glitches
Active Campaign Pricing
Starter: $8/mo for 1,000 contacts, 10x contact limit, emails only.
Plus: $49/mo for 1,000 contacts, 10x contact limit, emails only.
Pro: $79/mo for 1,000 contacts, 12x contact limit, emails & automation.
Enterprise: $145/mo for 1,000 contacts, 15x contact limit, emails & automation.
4. Omnisend
Omnisend is one of the top choices for e-commerce businesses, offering pre-built automation, segmentation, and personalization features designed to drive sales and improve customer retention. With Omnisend, you can create targeted campaigns that engage your audience and boost your bottom line.
Features
- E-commerce-specific automation to streamline your email marketing
- Product recommendations and dynamic discount codes to increase sales
- SMS marketing to reach customers on their mobile devices
- Wheel of fortune signup forms to gamify the subscription process and grow your list
Omnisend Pros & Cons
Pros:
- Visual automation builder for creating complex workflows
- Advanced segmentation and personalization features
- Predictive sending and machine learning capabilities
Cons:
- Higher pricing compared to some competitors
- Steeper learning curve due to advanced features
- Some users report slow loading times and occasional glitches
Omnisend Pricing
Free: $0 per month, includes 250 contacts, 500 emails / month.
Standard: $16 per month, includes 500 contacts, 6,000 emails / month.
Pro: $59 per month, includes 2,500 contacts, unlimited emails.
5. Moosend
Moosend is a budget-friendly email marketing platform that offers automation, segmentation, and personalization features comparable to those of pricier competitors. With Moosend, you can create effective campaigns without breaking the bank.
Features
- Drag-and-drop email editor for easy template creation
- Automation workflows to save time and improve efficiency
- A/B testing to optimize your campaigns for better results
- Landing page builder to create dedicated pages for your email campaigns
Moosend Pros & Cons
Pros:
- Affordable pricing plans, including a free option
- Landing page builder included
- Easy-to-use interface with drag-and-drop email editor
Cons:
- Fewer integrations compared to some competitors
- Automation workflows may not be as advanced as other platforms
- Some users report issues with email deliverability
Moosend Pricing
Free trial: $0, includes 1,000 subscribers, unlimited emails, 1x automation workflow, 1x landing page, 1x subscription form.
Pro: $5.74/mo (with code JUNE35 for up to 35% discount), includes 0-500 subscribers, unlimited emails.
Enterprise: Custom price (requires quote), includes all features, account manager, additional team members, priority support, premium campaign performance, deliverability & strategy optimization.
6. ConvertKit
ConvertKit is an email marketing app designed for creators, bloggers, and digital product sellers. It offers a visual automation builder, tag-based subscriber management, and customizable signup forms and landing pages to help you build and nurture an engaged audience.
Features
- Visual automation builder to create targeted email sequences
- Tag-based subscriber management for precise segmentation
- Customizable signup forms and landing pages to grow your list
- Integrations with popular creator tools to streamline your workflow
ConvertKit Pros & Cons
Pros:
- Designed specifically for creators, bloggers, and digital product sellers
- Tag-based subscriber management for precise segmentation
- Integrations with popular creator tools
Cons:
- Higher pricing compared to some competitors
- Limited template options compared to other platforms
- Primarily focused on creators, may not be ideal for other industries
ConvertKit Pricing
Free: $0/month, free for up to 1,000 subscribers.
Creator: $15/month, for up to 300 subscribers.
Creator Pro: $29/month, for up to 300 subscribers.
7. Constant Contact
Constant Contact is a well-established email marketing platform that offers a range of features for small businesses and nonprofits. With a drag-and-drop email editor, automated email series, and event management tools, Constant Contact makes it easy to connect with your audience. Plus, with excellent customer support, you’re backed by a team of experts every step of the way.
Features
- Drag-and-drop email editor for creating professional-looking email marketing campaigns
- Automated email series to nurture leads and engage customers
- Event management tools to promote and manage your events
- Social media integration to expand your reach and engage your audience
Constant Contact Pros & Cons
Pros:
- Wide range of features for small businesses and nonprofits
- Extensive template library and drag-and-drop email editor
- Excellent customer support and resources
Cons:
- Higher pricing compared to some competitors
- Automation capabilities may not be as advanced as other platforms
- Some users report issues with ease of use and navigating the interface
Constant Contact Pricing
Lite: $12/month for 0-500 contacts, monthly email sends: 10x your number of contacts, platform management: 1 user.
Standard: $35/month for 0-500 contacts, monthly email sends: 12x your number of contacts, platform management: 3 users.
Premium: $80/month for 0-500 contacts, monthly email sends: 24x your number of contacts, platform management: unlimited.
How to Choose the Best Email Marketing Platform
So, how do you choose the right email marketing software for your business? It all comes down to your specific needs and goals.
Here are five factors you should consider:
Ease of use: Look for an email marketing platform with a user-friendly interface and intuitive features.
Automation capabilities: Choose an email marketing app with robust automation features to streamline your efforts and save time.
Integrations: Ensure the email marketing service provider integrates seamlessly with your existing tools and systems, such as your e-commerce platform or CRM.
Pricing: Compare pricing plans and features to find the best value for your budget and needs without sacrificing essential tools.
Customer support: Opt for an email marketing tool with reliable customer support to help you troubleshoot issues and maximize your email marketing efforts.
Investing in an email marketing platform is one of the smartest decisions you can make for your business. With the right software, you’ll create email campaigns that engage your audience, drive conversions, and elevate your business to new heights.
Read this next: 8 Must-Have Ecommerce Email Flows to Boost Your Sales – (Plus Examples!)
