What is Click-to-Open Rate or CTOR in Emails? Plus 10 Tips for Improvement
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Learn how to measure and boost this CTOR to create more engaging emails that drive action and boost your bottom line.
What is Revenue Per Recipient (RPR) and Why Should You Keep an Eye On It
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Learn how to calculate, track, and improve your RPR with practical strategies. Discover why RPR is the most practical metric for measuring email marketing success.
Boost Your Email Marketing Conversion Rate: Tips, Formulas, and Best Practices
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Improve your email marketing conversion rate with these actionable strategies and industry benchmarks. Learn how to calculate your conversion rate, optimize your emails, and boost your campaign results.
Click Rate vs. Click-Through Rate: Understanding the Difference
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Learn the difference between click rate and click-through rate (CTR) in email marketing, and discover how to use these metrics to optimize your campaigns.
The Best Email Marketing Platforms of 2024
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This in-depth review covers top platforms like Klaviyo, Mailchimp, ActiveCampaign, Omnisend, Moosend, ConvertKit, and Constant Contact.
Mastering Email Typography: Fonts, Sizes, and Styles for Engaging Campaigns
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Here are the secrets of email typography to create campaigns that captivates your subscribers and reinforces your brand!
Images and GIFs in Emails: Boost Your Conversion With These 7 Best Practices
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Boost conversions with images and GIFs in emails! Learn best practices for using visuals in emails to engage subscribers, enhance performance, and drive results.
11 Layout Tips for Highly Readable Emails
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Discover 11 practical yet powerful layout tips to create emails your subscribers will love reading and get them to convert!
Dissecting the Design Principles of an Effective Email
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Discover the key principles of effective email design that will elevate your brand, enhance your campaigns, and captivate your audience in a noisy inbox.
How to Design an Email Template for a Consistent Branding Strategy
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Craft an email template that perfectly embodies your brand’s personality, engages your subscribers, and drives results!