About 11 Agency

Unleashing the full power of email marketing for every brand.

At 11 Agency, we specialize in transforming email and SMS marketing into a powerful tool for brand growth and engagement. Our team, armed with extensive experience and a passion for innovation, crafts strategies that are as unique as the brands we partner with. We’re committed to delivering measurable results and ROI, with a focus on transparency, collaboration, and unparalleled service.

Gone are the days of one-size-fits-all solutions. At 11 Agency, we understand that each brand has its unique story and needs. We’re here to listen, adapt, and deliver strategies that not only resonate with your audience but also set new benchmarks in retention marketing excellence.

The Codes We Live By


Accountability is not a one-time thing, but an ALL time thing. Therefore, we hold ourselves accountable for our words and actions.


We understand the level of trust and transparency you have given us in scaling a vital component of your business. We promise to do the same.


The gap between knowing and doing something are immeasurable. We are focused on feverish executing on strategies that will scale your business.

Data Driven

Decision making without data is like driving with your eyes closed. We’ll make calculated decisions from scrutinizing your data under a microscope.

Profit Centered

More opens, more clicks, more conversions, more repeat buyers. We only care about results that affect your bottom line.


Japanese term of “Evolve Or Die.” Our never ending pursuit for knowledge puts your business at the forefront of the rapidly evolving email marketing landscape.


Raymond Chen


Raymond is the founder of 11 Agency, where he leverages his extensive experience in bootstrapping and scaling e-commerce businesses. His strategic insights and leadership culminated in the successful acquisition of his renowned brand, Mark Ryden Backpack, in 2022.

At 11 Agency, Raymond continues to drive innovation and growth, focusing on retention strategies that significantly increase revenue for client brands.

Angelica J.

Creative Manager

Angelica has been a dynamic force in the digital marketing landscape since 2018. Since joining 11 Agency in 2022, she has led creative direction, expertly guiding our clients’ deliverables to produce compelling messaging that drives tangible results.

Kristine G.

Lead Email Designer

Kristine joined 11 Agency in 2022 and now spearheads the creation of email designs that drive conversions. With four years of ecommerce expertise, including notable roles at Kimstore and Primepure, her designs significantly enhance marketing initiatives and subscriber engagement.

Johnnica C.

Creative Email Designer

Johnnica honed her graphic design skills for over five years, crafting everything from websites to captivating email designs. With a focus on making emails not just readable but enjoyable, she brings a creative flair that enhances engagement and subscriber retention.

Lawrence S.

Lead Copywriter

Boasting seven years in the professional sphere with a focus on marketing and copywriting, Lawrence excels in deploying copywriting that captivates and converts. His four-year tenure in crafting compelling content makes him a pivotal asset to our email marketing agency.

Gian G.

Lead Technical Specialist

With over 15 years of experience, Gian now leads technical implementation at 11 Agency. His expertise ensures our processes meet high standards and our data-driven strategies are effectively optimized for client success.

Dante A.

Lead Implementor

Dante excels as our lead implementor at 11 Agency, where he skillfully takes designs from prototyping to execution within the Email Service Provider (ESP). His meticulous approach ensures that every project is not only launched seamlessly but also maximizes functionality and impact.

Our Office