Got an e-commerce business and looking to level up your email marketing game?
If so, subscription software can be a game-changer.
It’s not just about sending out emails—it’s about automating and personalizing your communication to meet the needs of your potential and existing customers. The right software will help you streamline your workflows, nurture leads, and increase customer retention.
So, let’s dive into the top 5 subscription software solutions that will help you create more effective email campaigns and drive growth.
The Top 5 Ecommerce Subscription Software
Here are the top 5 e-commerce subscription software solutions that can help you manage recurring orders, improve customer retention, and scale your business efficiently:
1. Klaviyo
Klaviyo is often seen as the go-to solution for e-commerce brands. It’s not just about sending emails—it’s about sending the right emails to the right people.
Klaviyo offers robust segmentation capabilities, making it easy to target specific customer groups based on behaviors like past purchases, browsing history, and email interactions.
Klaviyo offers robust segmentation capabilities, making it easy to target specific customer groups based on behaviors like past purchases, browsing history, and email interactions.
Key Features:
- Advanced segmentation
- Integration with Shopify, Recharge, and other platforms
- Powerful automation tools for personalized email flows
- Easy-to-read analytics for optimizing campaigns
Pricing:
Klaviyo offers a free plan that lets you send up to 500 emails to 250 contacts per month. Paid plans start at $45/month, depending on your number of contacts.
Best For:
Brands looking to take a data-driven approach to email marketing. Klaviyo’s deep integration with e-commerce platforms makes it ideal for businesses that need detailed insights into their potential and existing customer behavior.
2. Mailchimp
Mailchimp is one of the most popular email marketing platforms out there—and for good reason. It’s incredibly user-friendly and packed with powerful features, including automation, customizable templates, and advanced reporting.
Key Features
With the Standard plan, users gain access to:
- Generative AI features
- Advanced segmentation & reporting
- Enhanced automation
- Custom-coded email templates
- Data-driven optimization tools
- Personalized onboarding
Pricing:
Mailchimp offers the Standard plan free for 14 days, after which it starts at $20/month. You can cancel or switch to the Essentials or Free plan at any time.
Best For:
Small to medium-sized businesses just getting started. Its ease of use and affordable pricing make it a solid choice for growing brands looking to scale their email efforts.
3. Omnisend
Omnisend is a subscription-based email and SMS marketing platform designed specifically for e-commerce. It’s packed with automation features that help businesses engage with their customers across multiple channels.
Key Features:
- Email and SMS marketing in one platform
- Advanced automation workflows
- Integration with Shopify, BigCommerce, and other e-commerce platforms
- A/B testing for optimizing campaigns
Pricing:
Omnisend’s free plan supports up to 250 contacts and 500 emails per month. Paid plans start at $16/month.
Best For:
E-commerce businesses that want to use multiple channels—like email and SMS—without having to manage separate platforms. It’s also great for companies that want to take their marketing automation to the next level.
4. ActiveCampaign
ActiveCampaign is a popular email marketing platform known for its advanced automation workflows and CRM capabilities. It integrates seamlessly with Shopify, making it easy to launch targeted campaigns like abandoned cart emails and welcome series.
Key Features:
- Pre-built marketing automations for abandoned cart emails, welcome series, and more
- SMS marketing capabilities
- CRM and segmentation for personalized customer interactions
- Hundreds of pre-built integrations with business tools
- Advanced reporting and analytics integrations
Pricing:
Best For:
Businesses seeking a powerful email marketing platform with sophisticated automation and CRM capabilities. It’s perfect for companies looking to personalize their campaigns and streamline communication across multiple channels.
5. Drip
Drip is a fantastic choice for e-commerce brands that want to combine eye-catching, personalized emails with powerful automation. It’s designed to help you craft visually stunning email campaigns. It also guides customers through their buying journey with automated workflows.
Key Features:
- Visual email campaign builder for stunning, on-brand designs
- Customer journey automation to guide shoppers through the buying process
- Advanced segmentation and tagging for better targeting
- Seamless integration with popular e-commerce platforms like Shopify, BigCommerce, and WooCommerce
Pricing:
Drip offers a 14-day free trial with no credit card required. Then, after that, plans start at $39/month.
Best For:
Drip is ideal for brands that prioritize both design and automation. If you want to create beautifully designed emails that are also powerful in terms of personalization and automation, Drip is a solid choice for your e-commerce business.
Quick Comparison at a Glance
Why Using Ecommerce Subscription Software is Essential For Your Email Marketing Strategy?
If you’re running an eCommerce business, you know how important it is to stay connected with your customers. And one of the best ways to do that is through email marketing.
But here’s the thing—email marketing can be a lot of work if you’re not using the right tools. That’s where ecommerce subscription software comes in, and trust me, it makes all the difference.
1. Personalization Makes a Big Impact
Let’s be real—when a brand sends you an email with stuff you actually care about, you’re way more likely to open it. Ecommerce subscription software helps you do just that. It lets you segment your customers based on things like their shopping history or how they’ve interacted with your emails.
So, if someone abandoned their cart, you can send them a gentle reminder with the exact product they were eyeing.
Tools like Klaviyo and ActiveCampaign make it super easy to create these personalized messages, which makes your customers feel like you “get” them. And when you do that, they’re much more likely to engage with your brand.
Tools like Klaviyo and ActiveCampaign make it super easy to create these personalized messages, which makes your customers feel like you “get” them. And when you do that, they’re much more likely to engage with your brand.
2. Automation Saves You Time (And Stress)
Manually sending emails every time someone does something on your site is a nightmare. But the good news is, ecommerce subscription software does the heavy lifting for you. You can set up automated emails for things like welcome emails, abandoned cart reminders, or post-purchase follow-ups.
Platforms like Omnisend and Drip let you set up these automated workflows once and forget about them.
After that, your emails go out automatically based on customer actions—like when they sign up or make a purchase. It saves you time and ensures that your customers are always being engaged with the right message.
After that, your emails go out automatically based on customer actions—like when they sign up or make a purchase. It saves you time and ensures that your customers are always being engaged with the right message.
3. Data Helps You Make Better Decisions
One of the best parts about these tools is the data they provide. Instead of guessing what’s working and what isn’t, you can look at real, actionable data. Things like open rates, click-through rates, and conversions give you insight into how your emails are performing.
For example, Mailchimp and ActiveCampaign make it easy to track your campaigns and see exactly what’s resonating with your audience. You’ll know which subject lines are getting the most opens, and which content is driving the most sales. And with that info, you can tweak your future emails to make them even better.
4. Keep Customers Coming Back for More
It’s awesome when someone makes their first purchase from your store, but what you really want is for them to keep coming back. That’s where email marketing really shines when it comes to retention.
With ecommerce subscription software, you can set up campaigns that nurture your customers after their first purchase, like follow-up emails, loyalty rewards, and special offers.
Tools like Omnisend and Drip help you stay in touch with customers long after they’ve checked out. You can send them thank-you notes, ask for feedback, or offer discounts to keep them coming back for more. These small touches make a big difference in building long-term relationships.
5. Reach Customers Everywhere
These days, people don’t just check their email—they’re also getting messages via SMS, social media, and push notifications.
Ecommerce subscription software helps you stay in touch with customers across all those channels. That means you can send a message through email and SMS at the same time, making sure your customers never miss an update.
For example, Omnisend lets you manage email and SMS campaigns from one platform, so you can reach your customers wherever they prefer to engage. It’s a great way to make sure your messages get seen, and ultimately, boost sales.
6. Affordable and Scalable
Another great thing about these tools is how affordable they are. All five of the ecommerce subscription software options listed offer free plans or low-cost options.
Yes, you can get started without breaking the bank. As your business grows, you can easily scale your email marketing efforts by upgrading to their paid plans.
Be the first to know: B2B Email Marketing Statistics to Watch Out in 2025.
Final Thoughts
Choosing the right e-commerce subscription software is essential for your email marketing strategy. Whether you’re a small business or an established brand, these platforms offer powerful tools to help you engage with your customers, personalize your messaging, and ultimately drive more sales.
The best part? Most of these platforms offer free plans or trials, so you can test them out and see what works best for your business. So, what are you waiting for? Get started with the right subscription software today.
