Starting an online store in 2025 might sound like a big task, but honestly, it’s more doable than ever. With so many ecommerce platforms out there, it can feel overwhelming to pick the right one, especially if you’re just getting started.
But don’t worry, we’re going to break it down in a simple, straightforward way. We’ll help you choose the best ecommerce platform for small business in 2025, covering the features, pricing, and benefits of each platform.
Along the way, we’ll touch on some important questions like: What is digital commerce and how has ecommerce changed the consumer electronics industry. Plus, we’ll chat about how email marketing plays a huge role in driving your ecommerce success.
Let’s get into it!
What is Digital Commerce?
Alright, let’s start with a quick refresher on what digital commerce really means.
At its core, digital commerce (or “d-commerce”) is all about buying and selling stuff online. This could mean selling products on your website, a mobile app, or even social media. If you’re running a small business today, chances are you’re already part of the digital commerce world, whether you realize it or not.
At its core, digital commerce (or “d-commerce”) is all about buying and selling stuff online. This could mean selling products on your website, a mobile app, or even social media. If you’re running a small business today, chances are you’re already part of the digital commerce world, whether you realize it or not.
In the context of ecommerce, digital commerce goes beyond just setting up an online store. It also includes how you interact with your customers.
For example, email marketing plays a huge role here. Sending personalized emails to your customers can help them remember your store, encourage repeat purchases, and keep them engaged with new products or promotions.
Don’t miss this: B2B Email Marketing Statistics to Watch Out in 2025.
How Has Ecommerce Changed the Consumer Electronics Industry?
Now, let’s talk about how ecommerce has totally changed the game in industries like consumer electronics.
Think about it: a few years ago, if you wanted to buy a new phone or laptop, you probably headed to a store to check it out in person. Now, the majority of electronics sales happen online. You can do all your research, read reviews, and place an order from the comfort of your couch.
This shift has opened up huge opportunities for smaller businesses, especially in the electronics space. No longer do you need to compete with massive retailers with physical stores everywhere.
Ecommerce allows smaller brands to sell directly to consumers, often offering personalized services or niche products that bigger brands might overlook.
And guess what? Email marketing is huge in this space. Sending out promotional emails or new product launch updates can help you stay on top of your customer’s mind, even if they’re not browsing your site right then and there.
Why the Right Ecommerce Platform Matters
Okay, so now you’re probably wondering: Why does choosing the right platform matter so much?
Here’s the deal: your ecommerce platform is the backbone of your business. It’s where you sell your products, track sales, manage inventory, and even communicate with customers. So, if you don’t pick the right platform, you could find yourself stuck with something that’s either too complicated or doesn’t have the features you need.
This is especially important if you want to integrate email marketing. Think of it this way: a great ecommerce platform lets you not only sell products but also connect with customers. It can sync with email tools that help you send automated emails, offer personalized discounts, and more.
That’s the kind of platform you want to be looking for.
Now, let’s dive into some of the best ecommerce platforms for small businesses in 2025 and see what each one has to offer.
The Best Ecommerce Platform for Small Business in 2025: Our Top Picks
Let’s check out some of the best ecommerce platforms that small businesses are using to make their mark in 2025. We’ll go through the key features, pricing, and how each one handles email marketing.
1. Shopify: The Easy All-In-One Solution
Shopify is one of the most popular ecommerce platforms, and for good reason. It’s easy to use, has tons of features, and integrates smoothly with email marketing tools like Klaviyo, Omnisend, and Mailchimp.
Key Features:
- Super simple setup: No tech skills required, you can launch your store in no time using their drag-and-drop store builder.
- Mobile-friendly designs: Your site will look great on any device, so customers can shop from anywhere.
- Built-in email tools: Shopify lets you set up email campaigns, send cart abandonment reminders, and personalize messages.
- 24/7 Customer Service Support: Shopify has a team available anytime to help you out.
Pros:
- Easy to set up, even for beginners.
- Email marketing integrations help drive sales.
- Tons of resources and a large user community.
Cons:
- Monthly costs can add up, especially for advanced plans.
- You need Shopify Payments to avoid extra transaction fees.
Starts at only $1 for the first month. After that, it’s $39 per month for solo entrepreneurs and $105 per month for small teams when paid monthly. Discounts are available for annual plans.
2. WooCommerce: A Dream for WordPress Users
WooCommerce is perfect for businesses already using WordPress. It’s a free plugin that transforms your WordPress site into a full ecommerce store, and it works great with email marketing tools like Mailchimp and Klaviyo.
Key Features:
- Seamless WordPress integration: If you already have a blog or website on WordPress, this is a no-brainer.
- Customizable themes: You can choose from tons of templates or create something totally unique.
- Flexible shipping options: You can set rates based on location, weight, or price.
- Built-in blogging: Share your stories and expertise through blogs. You can engage more potential and existing customers by sharing tips and helpful information, and connect it all with your email marketing.
Pros:
- Free to use (though some paid features exist).
- Perfect for businesses using WordPress for content marketing.
- Massive community and plenty of support.
Cons:
- You’ll need some WordPress knowledge to set it up.
- More manual work compared to Shopify.
Hosting costs range from $3.99 to $5,000 per month, with many hosts offering introductory low-cost periods and discounts for multi-year plans.
Domain registration typically costs around $15 per year, though prices can be higher for premium or privately-held domains. Some hosts offer free domain searches, allowing you to check availability and purchase directly through them or domain registrars like WordPress.
Average annual costs:
- Hosting: ~$120
- Domain registration: ~$15 (can be higher for premium domains)
3. BigCommerce: Great for Growth
BigCommerce is a great platform if you’re planning to scale. It’s packed with powerful ecommerce features and integrates smoothly with email marketing platforms like Klaviyo, helping you create automated email campaigns to nurture customers.
Key Features:
- Built for growth: It offers everything you need to scale your business as it grows.
- Multi-channel selling: You can sell on Amazon, eBay, and social media channels while managing everything in one place.
- Advanced reporting tools: Track customer behavior and use that data to tweak your email marketing.
- No transaction fees: You keep more of your profits with no added fees.
Pros:
- Great for growing businesses.
- Email marketing tools make customer engagement easy.
- No transaction fees.
Cons:
- Higher monthly fees.
- Steeper learning curve for beginners.
BigCommerce offers a free 15-day trial to get started. After that, their basic plan is priced at $29 per month.
4. Wix: Budget-Friendly and User-Friendly
Wix is a great choice if you’re on a budget but still want a functional, attractive online store. It’s super easy to use, and you can connect it to email marketing tools like Mailchimp for smooth campaign management.
Key Features:
- Drag-and-drop builder: No coding needed. You can create your store in just a few clicks.
- Free plan available: Start with a basic version for no cost (with some limitations).
- Email marketing tools: Wix’s Ascend platform helps you create automated email campaigns to keep customers engaged.
- Mobile-friendly templates: Your store will look great on any device.
Pros:
- Extremely easy to use even for beginners.
- Affordable, even for businesses just starting out.
- Includes email marketing features.
Cons:
- Limited advanced features for larger businesses.
- You may outgrow Wix as your business scales due to its limited features.
Their pricing starts at $17/month for their basic plan.
5. Squarespace: Gorgeous and Simple
If design is your top priority, Squarespace might be the right choice. Known for its stunning templates, it’s perfect for small businesses looking to create an elegant online store. Squarespace also has built-in email marketing tools, so you can engage with your customers right from the platform.
Key Features:
- Beautiful design templates: Every template is sleek and mobile-optimized.
- Easy drag-and-drop builder: You can set up your store quickly, even if you’re not tech-savvy.
- Email marketing tools: Create email campaigns to promote your products, sales, and news.
- Inventory management: Keep track of your stock easily.
Pros:
- Stunning, professional templates.
- Easy to set up and use.
- Built-in email marketing.
Cons:
- Fewer ecommerce features than Shopify or BigCommerce.
- Can be limiting for more advanced stores.
Their basic plan starts at $16 per month when billed annually, or $25 per month when billed monthly.
What to Look for in the Best Ecommerce Platform for Your Small Business
When deciding on the best ecommerce platform, keep these things in mind:
1. Ease of Use: You want a platform that’s simple to set up and manage, so you can focus on growing your business.
2. Customization: Your store should reflect your unique brand. Look for a platform that offers flexible design options.
3. Pricing: Make sure the platform fits your budget, and factor in any email marketing tools you’ll need.
4. Growth Potential: Choose a platform that can scale with your business. Email marketing should be part of your growth strategy.
5. Customer Support: Good support can save you time when you need help with setup or any issues that arise.
Find the Best Ecommerce Platform for Your Small Business in 2025
So there you have it: choosing the best ecommerce platform is about finding the one that fits your needs now, and in the future. Whichever platform you choose, make sure it integrates well with your email marketing tools. By doing that, you’ll be ready to grow your business and connect with customers through personalized emails that keep them coming back for more.
Stay updated: Email Marketing Trends in 2025 That Will Show Results
