Demystifying Click Rate vs. Click-Through Rate – Plus 4 Actionable Tips to Improve Them
Learn the difference between click rate and click-through rate (CTR) in email marketing, and discover how to use these metrics to optimize your campaigns.
The Best Email Marketing Platforms of 2024
This in-depth review covers top platforms like Klaviyo, Mailchimp, ActiveCampaign, Omnisend, Moosend, ConvertKit, and Constant Contact.
Email Typography: Ultimate Guide to Fonts, Sizes, and Styles + 3 Tips to Enhance Email Readability
Here are the secrets of email typography to create campaigns that captivates your subscribers and reinforces your brand!
Images and GIFs in Emails: Boost Your Conversion With These 7 Best Practices
Boost conversions with images and GIFs in emails! Learn best practices for using visuals in emails to engage subscribers, enhance performance, and drive results.
11 Essential Layout Tips for Highly Readable Emails
Discover 11 practical yet powerful layout tips to create emails your subscribers will love reading and get them to convert!
The 4 Design Principles of an Effective Email
Discover the key principles of effective email design that will elevate your brand, enhance your campaigns, and captivate your audience in a noisy inbox.
How to Design an Email Template for a Consistent Branding Strategy
Craft an email template that perfectly embodies your brand’s personality, engages your subscribers, and drives results!
Beyond Vanity Metrics: KPIs for Measuring Email Marketing Success
Crunch the numbers and discover the Key Performance Indicators (KPIs) essential for gauging your email’s progress and success.
7 Effective Subject Line Formulas to Boost Your Open Rates
First impressions last. Make sure you’re giving a great one with these 7 Subject Line Formulas that’ll increase your open rates!
Introduction to Open Rates in Email Marketing
Unlock the mystery of email open rates: How do they signal success and what makes an email irresistible to open?
