Why Empathetic Marketing Works (and How to Use It in Email Campaigns)

Empathy isn’t just good intentions; it’s a smart strategy. Discover how to use it in your email marketing for stronger connections and better outcomes.
7 Proven Ways to Instantly Improve Your Repeat Customer Rate

Stop chasing one-time sales. Learn how to improve your repeat customer rate with smart, easy-to-apply strategies that keep buyers returning for more.
7 Powerful Advantages of Direct Mail Marketing That Still Work Today

Unlock the mystery of email open rates: How do they signal success and what makes an email irresistible to open?
The 6 Most Effective Types of Direct Mail (And When to Use Each One)

Not all mail is created equal. These best types of direct mail each serve a purpose. Find out when to use them to make every send worth it.
10 Game-Changing Klaviyo Benefits You’re Probably Not Using Yet

You’re not using Klaviyo to its fullest, and these top features prove it. See what you’re missing out on.
How to Run an Email Deliverability Audit & Improve Your Sender Reputation

Emails not landing? It’s time for an email deliverability audit. Learn how to fix reputation issues and hit the inbox every time.
Unlock Higher Sales with RFM Customer Segmentation: 5 Tactics That Actually Work

Want to turn customer data into real results? Discover how RFM customer segmentation can help you personalize campaigns and boost sales without guessing.
What is a Spam Trap Email: A Complete Guide for Email Marketers

Wondering what is a spam trap email and how it affects your sender reputation? Get actionable tips to safeguard your email list.
What Is an ESP or Email Service Provider? A Beginner’s Guide

Curious what is an ESP or Email Service Provider? Discover how ESPs improve email marketing with automation, segmentation, and performance tracking.
Dedicated IP vs Shared IP in Email Marketing: 5 Tips

Dedicated IP vs shared IP—which is better for email marketing? Discover the pros, cons, and key tips to boost inbox placement and avoid spam folders.